GRAPHIC DESIGN

TECH 212: PRINCIPLES OF GRAPHIC DESIGN AND PRINT PRODUCTION, SECTION 01, FALL 2012

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This newspaper ad redesign uses the elements of visual structure to create an ad that is cleaner and easier to read than the original ad.

Project |01

09/05/12 |Newspaper Ad Redesign

Software used: Adobe InDesign

Competency: This newspaper ad redesign demonstrates my ability to create an effective advertisement in a small space.

Self-Reflection: In the process of creating this newspaper ad, I earned how to effectively design for a small space by deciding what elements are most important.

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This newsletter design uses color to direct the viewer's attention through the piece. The design achieves balance by placing equally sized circles kitty corner to each other.

Project |02

09/18/12 |Favorite Color Newsletter

Software used: Adobe InDesign

Competency: This newsletter design demonstrates my ability to layout large amounts of text in a legible way using text threading.

Self-Reflection: In the process of creating this newsletter, I learned how to best use text threading and text wrap.

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This book jacket uses the color red as a way to create a bold, simple image that effectively evokes the power of color.

Project |03

09/19/12 |Book Jacket

Software used: Adobe InDesign

Competency: This book jacket design demonstrates my ability to use color to effectively attract attention to a product.

Self-Reflection: In the process of creating this book jacket, I learned how to communicate the importance of color in a simple and effective way by using mostly two colors, red and white.

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